With the threat of tariffs on importing Chinese goods, it looks like the lighting industry will be really shaken up. But is this kind of disturbance good or bad? What does it bring to U.S. lighting companies? How does it affect the consumer?
Today, we dive deep on this and more in this episode of the Get A Grip On Lighting Podcast with Michael, Greg, and our guest David Gordon, the President of Channel Marketing Group. His company has long been helping manufacturers and distributors in the lighting industry with strategic planning, marketing, and market research.
Listen to Michael, Greg, and David lay out the pros and cons of tariffs. Discover also the best options for your company, the future of fully-automated manufacturing, some great tips on how to train your staff, and the latest trends in the lighting industry as observed by David Gordon.
In this episode of the Get A Grip On Lighting Podcast, Michael and Greg talk to Brenda Puckett, the President of West-Lite Supply Co., Inc., to highlight women’s value in the lighting industry. As statistics show, executive and team roles are still filled mostly with men. How has it been for the women in lighting? Is there really a gender bias happening in the industry?
Aside from shedding a light on the issues of gender diversity, listen in on Brenda’s experience in the lighting industry. Brenda has known the ins and outs of lighting since she was 19. She chats with Michael and Greg about the birth of NAILD, how the lighting industry changed since the ‘80s, the regionalization of lighting business and the importance of communication between distributors and manufacturers.
Amazon is affecting every business to some degree and is a threat to the lighting industry. Anytime you are dealing with a threat you need to come up with a plan to act on it. In this episode we talked with Mike Connors the CEO of bulbs.com regarding Amazon’s impact on the lighting industry and how you can navigate your way through the Amazon.
One of the most time-consuming tasks of any company doing lighting retrofits is the audit and analysis process of the existing lighting. Everyone has their own system for doing this and often times the reason they do it a certain way is because that’s how it’s always been. If you stop and look at any process you have there is almost always a way to make it more efficient. On this episode we talked with Jeff Seifert of Snapcount to discuss how their software can make your lighting audit process more efficient.
In this episode we hopped on the Rebate Bus with Joe Pater and discussed the importance of utility rebates to the lighting industry. We took a wild ride discussing everything rebate related. Like the movie Speed, we must keep the rebate bus going at a certain speed or a bomb in the industry will explode.
Remember 2013? Thinking hmm, should I start selling my customers LED lighting? Remember all those charts and predictions that no one thought possible? 80% adoption by 2020 and so on? Well get out of your time machine and look at the predictions and projections surrounding electric vehicles and the gear required to make this donkey ride. All the arrows go straight up. Might be the lighting industries turn to take a bite out of someone else’s pie for once.
We hear a lot about healthy lighting and the potential effects it can have on people, but until we talked to Clifford J. Yahnke, Ph.D, Director, Clinical Affairs at Indigo-Clean we weren’t convinced. After this discussion we feel there is finally a true “healthy” lighting option. Visible Light Disinfection is legit and very effective at disinfecting clean room environments. While not for all applications this is a sign of where lighting is heading.
No it’s not Bill Hurd, although he would be tough to beat in any competition. A 30+ year lighting industry veteran, Bill has done it all. He has worked for a manufacturer, owned a lighting distributorship and is now working with National Accounts for Border States. We had a very NAILD-esque conversation discussing all of the hot lighting topics that affect us today and will in the future.
The lighting industry is a candidate’s market so there are a lot of lighting companies battling for talent. We had a great discussion with Paul Pompeo who is the President of the Pompeo Group an executive recruiting firm focused on the lighting industry. We talked about best practices for interviewing and hiring as well as mergers and acquisitions. All topics that are of interest to anyone in business not limited to lighting. In fact this might be the least lighting focused podcast we have done to date.
The International WELL Building Institute (IWBI) is leading the global movement to transform our buildings and communities in ways that help people thrive. As Concept Lead for Light at International WELL Building Institute, Gayathri Unnikrishnan focuses on the importance of natural and electric lighting on the well-being of occupants in the built environment. People are the most important asset for any business, so protect that and make your lighting WELL.