The King of Lighting, Ellis Yan, returns to the main series and he brought Lesley Matt, Senior VP of Sales at TCP Along with him. They share their current virtual lunch and learn series, and the company’s own rebate and incentive program before diving into the real lighting dork content with us.
We discussed offering more colors, building drivers, modularity and replaceable parts in outdoor lighting, the meaning of ‘Full Spectrum’, creating something will match the usefulness of MR16s, and creating a new story for lighting as we move out of the efficiency era.
We’re taking a short break from our usual lighting dork topics this week to chat with Tyler Gildin about his documentary The Starfish, which profiles his grandfather’s journey from Nazi Germany to Sweden, across the USSR, and over the pacific ocean to reunite with his parents.
Chatting about Herb Gildin’s life in America and building Satco leads to discussions of overcoming adversity, building a business and personal brand, treating employees like family and the drives and motivations that created a successful company.
We also chatted about making the documentary, family anecdotes, and legacy.
The Starfish is available as a rental on a number of video on demand platforms, find out more here: https://gildinmedia.com/thestarfish/
Tom Beckett and some colleagues in his side of lighting spent three years setting up an ANSI certification for flashlights, and once they were done they turned that team into the Portable Lights American Trade Organization to maintain standards across seven metrics as the industry moved into LED.
We talked over testing procedures, the issue of enforcement versus advising members, and learning to work with color-rendering as a relevant metrics in the world of portable and battery powered lighting as well as other trends he’s seen in the field like the rise of high-end handhelds, the complexity of the retail space, and the disposability of some products.
All of it ends up sounding familiar to us dorks putting light in ceilings.
In April, the Illuminating Engineering Society and the International Dark Sky Association released a joint statement on the five practices to best confront light pollution. We’re here to speak with IDA’s Ruskin Hartley and the IES’ Brian Liebel about that, and the broader implications of electric light at night.
Light pollution is real pollution, it’s something we create that harms people and animals, and as much as we can raise awareness among consumers we may need to call on regulators to make lighting better. We also discuss the power of solutions to breed problems, confronting biases, how to sell the more costly option, overcoming techie questions around spectral value at the order desk, and the evolutionary psychology surrounding warm light.
4-time guest Mark Lien returns to act as the lighting industry’s very own futurist. We discussed the ease of charting the direction of change as opposed to predicting its pace, the marking of epochs, where our particular businesses stand at the moment, lighting controls leaving lighting’s hands, and other long term trends for our field.
Also on the discussion slate: contemporary geopolitics, macroeconomics, and the plague.
Westlite’s Brenda Puckett knows that there’s no constant in our industry but change, and that if you can’t be an agent for change your company won’t thrive.
We joined her at her office earlier this year to chat about doing more than selling bulbs to people, conservation in the era of throwaway tech, trying to keep things simple as SKUs pile up and we replace whole fixtures, as well as the question of state’s rights.
We’ve noticed a spike in requests for UV lamps and fixtures recently and aside from reading the side of the box over the phone, we don’t have a clue what to tell anyone. Fortunately, Karl Platzer and Fred van Lierop of UV Lamp Consulting were kind enough to share their considerable expertise on the subject with us all.
The two of them talk through the nuts and bolts of the UV spectrum, it’s applications, and how technology gets tested and certified. Bringing it back to lighting dorks; there’s a lot of pressure right now for quick fixes - but for our current needs; there’s nothing we can be totally certain of, and the claims from certain marketers are about the technology overall instead of their particular product. Let’s not sell anything irresponsibly, and let the experts handle these technologies.
Keeping this one short and sweet this week. Michael and Greg share stories about selling while under quarantine orders. It’s a surprisingly good time to upgrade systems or relamp a facility. Get on the phone and let people know you’re essential and that you can keep the lights on, nevermind any presumptions.
Light Efficient Design's CEO Tim Taylor is our guest today. He talks about starting his company, his current supply chain issues, and his ideas about lobbying the US Congress for lighting infrastructure projects as a form of economic stimulus.
Sociobioligist, futurist, and author of The Watchman's Rattle and On The Verge, Rebecca Costa is here to help us take a big step back to view the pandemic's effects on not just our jobs, but society.
She and Michael delve into questions of leadership, confidence and shared morals as we get through this crisis and prepare for the next.