This week we’re taking circadian research from the conference hall to the order desk with Cree Lighting’s Shirley Coyle. We chat about WELL building standards, better ways to light interiors, preferences getting in the way of doing people good, and moving past efficiency concerns.
The real impetus for this conversation was CREE’s Cadient fixture, it’s a dynamic skylight alternative that replicates a day cycle - setting aise how we might be tricking people with it, we discuss building up consensus on integrated lighting starting with day-active indoor workers and moving further out to help everyone.
We’re already having an impact on people with electric lighting, let’s find a way to have a better one.
This week we sit down with Brian Brandes, Senior VP of Product Development at Satco and this episode really is about the nuts and bolts of his job. We talk about end-to-end projects, market research, the creation of Nuvo, fashion in luminaires, the long-term future of legacy and poetry.
In an industry where LED continues to find new ways to be a disruptor, the only real solution is to do the right thing.
CBC Lighting’s Abraham Schnitzler visited Michael in-studio to talk about some good old fashioned lighting distribution. We get into the legacy marketplace, driver availability, California standards, trade wars, and municipal retrofits. Abraham, Greg, and Michael swap stories about condo applications, the detective work that goes into quoting, customer service, and the value of business associations and old friends.
Wishing a warm welcome back and a heartfelt congratulations to Spencer and John; the first for returning to the show as guests, the second for gaining ownership of Pacific Lamp and Supply. In this chat we dig into how job title changes aren’t really changing their responsibilities or relationship with each other.
After that we get into changing times, growing into online sales interactions and keeping up the human-to-human facets of business-to-business operations. Our chat get into rising acquisition costs and the end of MROs, the future of group re-fixturing and whether that means anything for the environment, and warranty frictions between customers, manufacturers, rep agencies and the distributor.
The conversation closes out on a discussion on the value of NAILD.
This time around we have a quick bonus episode with Randy Reid, editor of The Edison Report and executive director of The National Lighting Bureau to discuss the upcoming NAILD Convention’s recently announced itinerary, the first ever Tesla Awards, and the NLB’s Trusted Warranty program.
J Marshall Hunt is a man with a plan plan to reach contractors by being better than the ‘big guys.’ But in order to prove that fact, he has to be on their radar. J explains a few of his secrets in segmented marketing and narrowly targeted web campaigns, plus his youtube series Watt’s New with J.
The conversation also spends a lot of time on the corporate culture he’s built on the power of gratitude, delegation with elevation, watching out for floaters and what it means to stay in your LANE.
After a tour of Satco’s warehouse we have concluded that they have everything.
No really, everything a lighting dork could ask for is one of their many shelves. Beyond offering a tour, Bill Gildin did join us for a recording session to talk about the history of the company, how their share of the legacy support market has grown even as demand has fallen and how that support has become a value add for their buyers.
The conversation also gets into some other aspects of the industry; shifting tariffs, working with foreign manufacturing, inventory management as well as tracking sales numbers over money earned and the potential end of socketed fixtures.
We’re in the midst of a few paradigm shifts but maybe the key to surviving and thriving afterwards is to stick to the basics.
Christopher Preston is an environmental philosopher and author, we found him when an excerpt from his book The Synthetic Age about how animals are evolving to use the growing levels of electric light present at night, we had to get him on the show.
We get into human scale versus geological scale problem, the case of interference in natural selection, the varying weights of obligation to do better to the planet across humanity, and failure of awareness-building.
We also talk about getting involved in dark sky and efficiency regulation, banning the wallpack, and the question of who and how to judge what’s best in lighting for all of us.
Margaret Wong got started in the business 36 years ago with a single extension cord. She got that Chinese-made cord listed by UL, a first in the field, and the rest is history.
This episode features discussions of Hong Kong then and now, doing missionary work for capitalism, worker culture in China, and a potential paradigm shift global economics. We also delve into McWong’s future, advocating for Bluetooth mesh, lighting’s ubiquity as the driver for the IoT, and selling people on smart spaces.
In between all that Margaret shares stories about the early days of ballasts, how “WongMc” could not see the light of day, and other barriers to understanding she’s encountered.
From the floor of Horticann in Denver, we met up with Rebate Guru, Juan Carlos Blacker to talk about lighting in horticulture space. The space is very different from the rest of the field because light isn’t a tool for sight it’s a means of production; which makes it simple to tackle - sell bulbs that generate the most crop.
We also get into how indoor growing facilities are created, their particular service issues, boom and bust cycles particular to lighting grow-ops and where the future of indoor agriculture practices.